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AXIL Announces Strategic 18-Month Plan To Expand Offline Retail Presence And International Markets; Targets Balanced Revenue Mix By 2026, With 30% Each From Retail, Online, And International Sales

Benzinga·03/21/2025 12:06:21
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AXIL Brands, Inc. ("AXIL" or the "Company) (NYSE:AXIL), a leader in innovative hearing protection, hearing enhancement, and Bluetooth®/wireless technology, today announced its strategic focus on expanding offline retail presence and penetrating international markets as part of its 18-month marketing initiatives. Renowned for pioneering the in-ear hearing protection category, AXIL is poised to leverage its industry leadership to reach new customers worldwide.

AXIL's multifaceted marketing campaign, encompassing social media, branding, and targeted outreach efforts, aims to raise awareness about the profound impact of hearing loss—an issue affecting over 1.5 billion people globally, according to the World Health Organization—while showcasing the Company's cutting-edge solutions. By the end of 2026, AXIL targets a balanced revenue mix of 30% from retail, 30% from online sales, and 30% from international markets, reflecting its commitment to diversifying revenue streams and broadening its global footprint.